# YOSS Crêpello — Public Research & Source Record Research date: 7 August 2026 > **Scope:** public web information only. No private content, authentication bypass, infrastructure probing, or scraping behind login walls was used. ## Executive summary YOSS Crêpello is a late-night crepe/dessert restaurant brand in the eastern Algiers area. The strongest public signals are its official Instagram account (`@yoss_crepello`) and a Google business listing named **YOSS Crêpello**. Public Instagram search snippets use informal Algerian Arabic and food-influencer style copy (“come taste the real good stuff”), while the Google listing describes the business as a restaurant in Mohammadia and publishes a delivery/contact number and hours. The public footprint is highly social-first. Search indexing exposes multiple reels from 2026 with high engagement, including creator/influencer visits and a “YOSS box” mention. A complete official menu, verified product prices, official website, official logo file, allergens, nutrition, ownership history, or a reliable downloadable catalog of official photography could not be verified during this research session. ## Verified / public information - **Brand name:** YOSS Crêpello / Yoss Crepello. - **Official Instagram:** `https://www.instagram.com/yoss_crepello/`. - **Business category:** Restaurant (Google business listing). - **Public map address:** `P5RG+8V5, Mohammadia, Algeria` (Google business listing). - **Phone / delivery number:** `+213 562 69 22 39` / `0562692239`. - **Published hours:** daily, approximately **17:00–03:00**. The Google business listing publishes 17:00–03:00 every day; an Instagram-indexed snippet independently repeats 17:00–03:00. - **Area wording on Instagram:** an indexed official-profile snippet references **Lido, Bordj El Kiffan**. This is geographically close to Mohammadia but does not exactly match the Google listing wording; the site therefore avoids inventing a precise street address beyond the public Google plus-code. - **Social tone:** informal Algerian Arabic / Darija, energetic, creator-led and youth-oriented. - **Public promotional behavior:** official reels include creator visits, a “YOSS box” mention, calls to tag friends, and “join the family” language. ## Business overview YOSS Crêpello appears positioned as a social dessert/crepe destination rather than a traditional sit-down crêperie. The late opening hours, influencer-led content, casual Darija copy, and “box” format indicate a concept optimized for evening visits, sharing, take-away/delivery, and visually indulgent food. ## Brand identity ### Verified cues - The name combines **YOSS** with **Crêpello**, immediately anchoring the concept in crepes. - Instagram content uses colloquial Algerian Arabic and direct, playful invitations. - The business operates into the early morning, reinforcing a late-night treat / hangout positioning. - Public social snippets suggest a strong reliance on creator collaborations and short-form video. ### Reasonable design interpretation Because an official downloadable brand guide/logo asset could not be reliably retrieved, the demo uses a **typographic recreation** of the wordmark, not an official logo. The visual system is intentionally bold, youthful and dessert-led: dark cocoa, warm cream, strawberry red and pistachio green. These colors are a design interpretation based on the product category and public social tone, **not claimed as verified corporate colors**. ## Brand positioning **Likely position:** energetic late-night crepe/dessert spot for young customers, groups and social-media-driven discovery. **Differentiators to emphasize digitally:** - late-night hours; - highly visual, shareable dessert products; - recognizable YOSS naming; - social-first personality; - quick menu discovery and ordering pathway; - creator/influencer-friendly content presentation. ## Target audience ### Primary - Teens and young adults in Mohammadia / Bordj El Kiffan / eastern Algiers. - Couples and groups looking for an evening dessert stop. - Customers discovering food through Instagram reels. - Take-away / delivery-oriented customers. ### Secondary - Families looking for a casual dessert destination. - Visitors to the area looking for late opening hours. ## Products / services / menu ### Verified - Crepes are strongly implied by the official name **Crêpello**. - An official Instagram-indexed reel mentions a **“YOSS box”**. - Public Instagram snippets clearly present the business as a food/dessert destination. ### Not verified A complete official menu, item names, ingredients, prices, toppings, drink list, savory range, allergens and nutritional information were not reliably available in indexed public sources. ### Demo catalog used on the website The website therefore presents a clearly labeled **DEMO MENU** with familiar crepe-shop categories (sweet crepes, savory crepes, waffles and shakes) and sample products. Product names, descriptions, ingredients and prices in this catalog are fictional demonstration data and are not represented as YOSS Crêpello’s real menu. ## Locations ### Verified public listing **YOSS Crêpello** P5RG+8V5, Mohammadia, Algeria Phone: +213 562 69 22 39 Hours: 17:00–03:00 daily ### Location ambiguity An indexed snippet from the official Instagram profile says “Lido, Bordj El Kiffan.” Because the public sources use adjacent but different locality labels, the concept website displays the Google listing as the map reference and notes “Mohammadia / Lido area” in explanatory copy rather than fabricating a conventional street address. ## Contact information - Phone / delivery: **+213 562 69 22 39** — public Google listing and Instagram-indexed snippet. - Instagram: **@yoss_crepello** — official social profile. - Email: **not verified**. - WhatsApp: **not separately verified**. The phone CTA uses `tel:` only; the demo does not claim WhatsApp availability. ## Opening hours Public Google listing: **17:00–03:00 every day**. Official-Instagram indexed snippet: “open from 17:00 to 03:00.” This agreement makes the operating window reasonably strong public information as of the research date, though business hours can change. ## Social links - Instagram: `https://www.instagram.com/yoss_crepello/` (official / verified by exact handle search result) - Other official social accounts: **not verified**. ## Ordering / delivery information An indexed snippet from the official Instagram profile explicitly labels `0562692239` as a **delivery phone number**. No verified online ordering platform or official web checkout was found. The demo website therefore offers a simulated cart/checkout but blocks any real transaction. ## Visual identity ### Authentic public cues observed through indexed social content - Highly visual food-reel strategy. - Creator/influencer visits. - Youthful Darija copy. - Product “box” presentation mentioned publicly. ### Missing / unavailable - Downloadable official logo file. - Reliably downloadable first-party Instagram photography in this environment. - Official font family / brand guidelines. - Verified packaging artwork. ### Demo design decision Use an editorial street-dessert style with oversized condensed headings, dark cocoa surfaces, cream paper backgrounds, bright red CTAs and pistachio accents. The wordmark is text-only and labeled in project documentation as a demo recreation. ## Tone of voice Public captions are conversational, informal and energetic. The site reflects that personality with short punchy headlines and occasional Darija-inspired phrasing, while keeping core navigation and ordering UX in clear French/English-neutral wording for legibility. ## Customer positioning YOSS is presented as a **late-night social treat destination**: quick decision-making, strong food visuals, easy “call / find / explore menu” actions, shareable products and mobile-first interaction. ## Competitors / comparable businesses No direct official competitor list was found. For product/UX benchmarking only, comparable dessert/crepe concepts include local Algerian dessert cafés and international social-first crepe/chocolate shops. The strategic comparison is category-based, not a claim of direct competition. Common category patterns observed publicly include: - crepe + waffle + shake bundles; - chocolate / pistachio / strawberry hero flavors; - strong delivery menus; - photogenic product close-ups; - late-evening demand; - social media as the main acquisition channel. ## Website opportunities 1. **Own the branded search result.** There is no verified official website, so a fast, mobile-first site could become the canonical source for location, hours and menu. 2. **Turn reels into conversion.** Social visitors should land directly on a visual menu, location and order/contact CTAs. 3. **Reduce menu friction.** Search/filter cards make a large dessert catalog easy to browse. 4. **Clarify location.** A verified map pin and directions flow can resolve Mohammadia/Lido naming ambiguity. 5. **Support late-night ordering.** Persistent mobile cart / call CTA fits the 17:00–03:00 operating pattern. 6. **Create first-party customer data paths.** Loyalty/newsletter/account concepts can be shown but remain disabled in this unofficial demo. 7. **Make promotions modular.** “YOSS Box” and creator campaigns can become reusable promotional cards instead of disappearing in the Instagram feed. ## Recommended sitemap - `/index.html` — campaign-led homepage - `/menu.html` — searchable/filterable demo catalog - `/about.html` — concise brand / social-first story with verified limits - `/locations.html` — verified public location + hours + phone - `/contact.html` — public contact details + demo form - `/admin.html` — explicitly fictional staff/admin dashboard preview ## Recommended website features - Sticky responsive navigation - Prominent Instagram link - Late-night hours badge - Menu search + category filters - Product detail modal - Demo customization - localStorage cart - Cart drawer with quantity controls - Demo checkout blocker - Demo login/account blocker - Favorites (local only) - FAQ accordion - Contact form validation + demo submit state - Admin preview with clearly labeled sample data - Accessible modal focus handling - Reduced-motion support - SEO metadata using only verified business facts ## Public assets found ### Authentic YOSS assets No first-party image could be downloaded reliably from Instagram in this environment without relying on restricted/authenticated delivery. The project therefore does **not** claim any local image file as an authentic YOSS asset. ### Demo photography downloaded locally These are visual placeholders from public third-party web pages and are stored only as **demo assets**, never as YOSS photography: | Local file | Public source | Status | |---|---|---| | `assets/demo/crepe-strawberry-chocolate.jpg` | OnlineDining — The Crepe Cafe | Demo asset, not official YOSS | | `assets/demo/crepe-pistachio.jpg` | Grupo Moga / Ferretti | Demo asset, not official YOSS | | `assets/demo/crepe-savory-chicken.jpg` | elmenus / Crepe House listing | Demo asset, not official YOSS | | `assets/demo/milkshake-oreo.jpg` | Talabat / FIFTY SIX menu image | Demo asset, not official YOSS | | `assets/demo/milkshake-strawberry.jpg` | Tabelog user/venue image | Demo asset, not official YOSS | ## Source table | Information / Asset | Source | Status | |---|---|---| | Instagram account `@yoss_crepello` | Official Instagram profile indexed in web search | Verified official profile | | Public caption / brand tone | Official Instagram search snippets and reels | Verified public content | | Delivery number `0562692239` | Official Instagram profile snippet | Verified public information | | Opening hours 17:00–03:00 | Google business listing + official Instagram snippet | Verified by two public signals | | Business name YOSS Crêpello | Google business listing | Verified public listing | | Map address `P5RG+8V5, Mohammadia, Algeria` | Google business listing | Verified public listing | | Phone `+213562692239` | Google business listing | Verified public listing | | “Lido, Bordj El Kiffan” wording | Official Instagram profile snippet | Verified public wording; locality differs from Google label | | “YOSS box” | Official Instagram reel indexed in search | Verified public product-format mention; contents not verified | | Founder / founding date / company history | No reliable source found | Missing / not used | | Official logo file | Could not be reliably retrieved | Missing; site uses demo text mark | | Complete menu | No reliable public menu found | Missing; demo catalog clearly labeled | | Product prices | No reliable official price source found | Missing; demo prices clearly labeled | | Demo product photography | Third-party public image sources listed above | Demo-only, not official | | Admin statistics | Created for concept | Demo-only sample data | | Customer testimonials | None used | Avoided to prevent fabrication | ## Public sources used 1. Official Instagram profile: `https://www.instagram.com/yoss_crepello/` — indexed profile snippet exposed delivery number, Lido/Bordj El Kiffan wording and 17:00–03:00 hours. 2. Official Instagram reel indexed in search: `https://www.instagram.com/reel/DYc2sS0t_HF/` — public promotional caption inviting customers to visit. 3. Official Instagram reel indexed in search: `https://www.instagram.com/reel/DZ2_64ptHup/` — public creator-visit / “join the family” tone. 4. Official Instagram reel indexed in search: `https://www.instagram.com/reel/DZVlI3HNnjG/` — public “YOSS box” mention. 5. Google business listing surfaced through structured business search for **YOSS Crêpello** — address, phone, category and hours. 6. Third-party demo photography sources documented in the asset table. ## Information that could not be verified - Founder(s) / owner(s) - Founding year - Official legal business name - Email address - Official website - Official WhatsApp status - Full official menu - Official item ingredients - Allergens - Nutrition - Verified menu prices - Seating capacity - Delivery radius / fees - Payment methods - Franchise information - Loyalty program - Official brand color values - Official fonts - Downloadable logo files - Multiple branch network ## Content rules applied to the demo - No fake reviews or ratings are displayed as YOSS claims. - No invented branch is presented as real. - No demo menu item or price is presented as verified. - No real payment information is requested. - Contact/admin/account actions stop at an explicit demo state. - Structured data contains only the verified business name, phone, Instagram URL and public map-area address; no ratings, fabricated menu, or invented company history.